New year experiment: replacing LinkedIn with AI in my workflow

Jobs to be done: B2B networking, content marketing and recruiting

Mohsen Khalkhali

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AI generated image of this blog post

I initially saw social media as a potentially useful tool, but I’ve come to believe that its benefits are largely one-sided, favoring the platform rather than the user. I’m also beginning to question its continued value for businesses, using LinkedIn as a case in point. To provide a comparison, I’m developing a new approach for 2024 and beyond, which will leverage AI technology.

Background

I became a LinkedIn member in Q3 2008, but only started actively using it in Q4 2013. During the early active days, LinkedIn became a key resource for me, enabling many online-to-offline connections. A notable instance from 2013 was when a LinkedIn connection helped me assemble the right team and find the perfect buyer for our products. This single connection led to around $10 million business transactions.

When I became a venture capital investor in 2015, I aimed to maintain an accessible LinkedIn profile to facilitate communication with entrepreneurs and share insights within the network. I also saw value in producing and consuming venture capital content and found LinkedIn to be an effective space for promoting our offline activities. However, it was less successful in generating interest for online-only content such as blogs. I was aware that LinkedIn might not be an effective source for deal flow. This assumption has been confirmed, as none of our investments have originated from social media.

In my recent role as a startup builder, I’ve found LinkedIn to be a considerable drain on my time. I’ve come to realize that making connections at events and trade shows and nurturing those relationships through non-social media tools is more effective, as these platforms can be too noisy. LinkedIn also falls short when it comes to new investor connections since these type of relationships come through warm intros and are built over time, so the online to offline model doesn’t really work here. One significant drawback of LinkedIn is its increasing use as a rapid judgement tool, which can lead to biases. I admit that I’ve fallen into this practice as an investor and observer of other people’s work. This tendency can create a…

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