New year experiment: replacing LinkedIn with AI in my workflow
Jobs to be done: B2B networking, content marketing and recruiting
I initially saw social media as a potentially useful tool, but I’ve come to believe that its benefits are largely one-sided, favoring the platform rather than the user. I’m also beginning to question its continued value for businesses, using LinkedIn as a case in point. To provide a comparison, I’m developing a new approach for 2024 and beyond, which will leverage AI technology.
Background
I became a LinkedIn member in Q3 2008, but only started actively using it in Q4 2013. During the early active days, LinkedIn became a key resource for me, enabling many online-to-offline connections. A notable instance from 2013 was when a LinkedIn connection helped me assemble the right team and find the perfect buyer for our products. This single connection led to around $10 million business transactions.
When I became a venture capital investor in 2015, I aimed to maintain an accessible LinkedIn profile to facilitate communication with entrepreneurs and share insights within the network. I also saw value in producing and consuming venture capital content and found LinkedIn to be an effective space for promoting our offline activities. However, it was less…
